Unlock your hair’s true potential with cutting-edge, salon-quality color you can do at home. Penetrates the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gray …

Unlock your hair’s true potential with ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.

Ionic wheat germ protein nourishing botanical extracts and low ammonia help ion Color Brilliance penetrate the cuticle layer of the hair and lodge in the cortex ensuring 100% flawless gray coverage.

Experience vibrant, long-lasting Medium Cherry Red color with ion's Ammonia-Free Permanent Hair Color. Vegan, cruelty-free!

Not to mention ion Hair Color is gentle on hair containing up to 38% less ammonia than the leading professional brands on the market. Unlock your hair’s true potential with ion’s cutting-edge salon-quality color science and bring home vibrance like never before.

Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help penetrate the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gravy coverage and beautiful color. The luxurious Italian formulas are made to …

Buy ion 4IR Medium Intense Red Brilliant 12 Permanent Gloss Hair Color High Shine, Anti-Fade UV Protection, 100% Gray Coverage, PPD Free, 2.05 Oz at Walmart.com