
What is Influencer Marketing? – The Ultimate Guide for 2025
Feb 5, 2025 · Influencer marketing is a strategy that leverages the power of influential individuals to help promote your brand. Simply put, it’s about collaborating with people who have a strong …
What is influencer marketing? | McKinsey - McKinsey & Company
Apr 10, 2023 · Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services. These partnerships have been going on …
What is influencer marketing: An influencer strategy guide for …
Jun 6, 2024 · Influencer marketing is a social media marketing approach that uses endorsements and product mentions from influencers. These individuals have a dedicated social following …
The Complete Guide to Influencer Marketing in 2025 - Shopify
Jul 31, 2024 · Learn how influencer marketing can help you meet brand goals with step-by-step instructions for setting up an influencer campaign. Discover real examples from top online …
Influencer marketing surges: Here’s what the numbers say
Mar 28, 2025 · Influencer marketing continues to grow in popularity, with 59% of marketers reporting they plan to partner with more influencers this year compared to 2024. Only 37% …
Influencer market set to grow 12.12% to $22.2 billion in 2025
Feb 4, 2025 · Statista projects the influencer marketing market will reach $22.2 billion by 2025. That’s approximately 12.12% from 2024 to 2025. That’s slightly less growth from 2023 to …
Influencer marketing worldwide - statistics & facts | Statista
Dec 10, 2024 · The global influencer marketing market value stood at 21.1 billion U.S. dollars as of 2023, having more than tripled since 2019.
From Marketplaces to Community Power: 2025 Rules of Influencer Marketing
Mar 7, 2025 · Follow the Leader . In the world of digital marketing, influencers are the big bosses. 81% of consumers act on their feed recommendations, and around three out of four shoppers …
29 Influencer Marketing Statistics for Your Social Strategy in 2025
Mar 3, 2025 · Influencer marketing is a rapidly evolving industry. The key performance indicators, campaign formats and content goals that defined last year’s success may not be as powerful …
The Top 5 Influencer Marketing Trends For 2025 - Forbes
Jan 16, 2025 · Influencer marketing isn’t just a niche; it’s a big part of the marketing industry. In 2024, U.S. influencer marketing spending was $8.14 billion. Particularly in the U.S., it grew …