Getting customers through the door is just half the battle. However, optimistically, holiday retail sales in 2023 grew 3.8% despite historic inflation and interest rate hikes. When planning for in-store displays, consider both … See more

If you’re in an area with a lot of foot traffic, or on “High Street” as we say in the retail industry, there are ways to spruce up the area outside your space. This attracts more foot trafficoutside of your store, which hopefully leads to more … See more

Don’t forget your online store! Ensure it is clear from your website that your brand is into celebrating the holiday season. But before you get your online store all dolled up, make sure it is also ready to handle the influx of traffic holiday shoppers will undoubtedly bring. Ensure your online store follows our recommended ecommerce website design... See more

For a successful holiday season, selling on social media is a must. Maintaining a social channel and coursing your promotions through that platform is also a smart marketing strategy—one in four consumersprefers to discover new products through social media over any other channel. As business owners, you should, therefore, ramp up … See more