[15] [16] IKEA has also used Blåhaj in marketing material; IKEA Japan used the toy as a mascot in a marketing campaign for tiny apartments sold by IKEA in the region. In the campaign, Blåhaj plays a real estate agent who envisions a tiny apartment.

Aug 2, 2022 · Looking dapper in its outfit, the company's mascot was seen waving and luring customers to an IKEA pop-up store at Hakata Station in Japan. A reminder that Japan has an official IKEA mascot that's a Blahaj in a suit pic.twitter.com/A9IjGS0ZRd.

Dec 21, 2021 · In the first episode of the “Tiny Homes” series, a new player, Real Estate Agent BLÅHAJ, has shown up in Tokyo's housing scene. He swims through the streets and trains of Tokyo in search of...

Apr 24, 2024 · Explore IKEA's journey in Japan, a tale of adaptation and triumph. This article delves into how the Swedish giant overcame initial challenges to become one of the most beloved brands in Japan, the world's most complex retail market.

Dec 10, 2021 · The campaign combines Japan’s love for mascots with the real necessity for space in the big city, using Swedish home furnishing solutions.

Nov 29, 2021 · Swedish retail giant Ikea has launched a series of brilliantly bonkers spots featuring a well-known soft toy shark to promote small living spaces. ‘Tiny Homes’ sees Blåhaj, the cuddly...

Jun 26, 2024 · In early 2021, IKEA Japan released a series of ads where a man in a bulky BLÅHAJ mascot costume sells people on tiny homes with the help of IKEA’s compact furniture solutions.

Dec 1, 2021 · The campaign stars IKEA’s Blåhaj shark toy, who shares his experience of moving from the large waters of Sweden to Tokyo. In the first episode of the “Tiny Homes” series, a new player, Real Estate Agent BLÅHAJ, has shown up in Tokyo’s housing scene.

May 5, 2022 · Blåhaj, for those unfamiliar, is a soft shark plushie toy that is somewhat of a mascot for furnishing company IKEA. You could quite literally call him a real estate shark, as he is the ambassador for IKEA's dirt cheap less-than-a-buck Tokyo apartment.

Nov 18, 2021 · With the Tiny Homes campaign, IKEA Japan is out to prove that they have bespoke solutions that can turn any space into a happy home, no matter how small. Tiny Homes sees IKEA’s iconic soft toy shark, BLÅHAJ, come to …