IBM and Ferrari have partnered to supercharge the Ferrari F1 digital experience and bring data-drive insight into the palm of over 12 million fans.

Nov 7, 2024 · With Scuderia Ferrari HP’s great experience in Formula 1 and IBM’s cutting-edge technology, the aim of the partnership is to redefine digital transformation for what is related to fan experience and fan engagement both on and off the race track.

Nov 7, 2024 · Ferrari has announced a multi-year sponsorship deal with tech giants IBM, who come on board with the Scuderia as ‘premium partner’. The deal will take effect from 1 January 2025, with a new era...

Nov 7, 2024 · IBM announced it has entered into a multi-year agreement with Ferrari S.p.A. to become the official Fan Engagement and Data Analytics Partner of Scuderia Ferrari HP, the most renowned Formula 1 team, starting in 2025.

Nov 8, 2024 · Italian Formula 1 giant Ferrari has signed a multi-year partnership with the globally renowned technology firm IBM. The deal, set to commence on January 1, 2025, will leverage IBM’s digital expertise to connect with Ferrari’s fan base.

Mar 17, 2016 · IBM and Honda have inked a deal for IBM Watson technology and analytics to be used in the automaker's Formula One (F1) cars and pits to improve performance and racing decisions in...

Nov 7, 2024 · With Scuderia Ferrari HP’s great experience in Formula 1 and IBM’s cutting-edge technology, the aim of the partnership is to redefine digital transformation for what is related to fan experience and fan engagement both on and off the race track.

Nov 8, 2024 · Ferrari announced a significant sponsorship deal with IBM, establishing IBM as a ‘premium partner’ for Scuderia Ferrari on January 1, 2025. This partnership coincides with Lewis Hamilton’s eagerly awaited switch from Mercedes to Ferrari, marking the beginning of a new chapter for the team.

Nov 11, 2024 · F1’s Scuderia Ferrari has inked a multi-year partnership agreement with IBM to curate and develop engaging digital content for its fanbase. IBM will become Ferrari’s official fan engagement and data analytics partner, with the partnership beginning at …

Nov 8, 2024 · IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics Partner of Formula 1’s most historic team, beginning in 2025.