The IBM Design Language provides the guidance and assets used to express the IBM brand in products, communications, marketing, events and digital experiences.

Our color palette expands on our unique aesthetic and represents a contemporary and ever-changing IBM. Balancing mankind and machine, the colors are harmonious with nature, yet …

Jun 5, 2020 · Our color palette expands on our unique aesthetic and represents a contemporary and ever-changing IBM. Balancing mankind and machine, the colors are harmonious with nature, yet chosen for their luminous quality in the digital world. A vibrant set of blues is the centerpoint of the color palette.

Explore insights from women in design who are driving innovation and impact across IBM. At IBM, our design philosophy is to help guide people so they can do their best work. Our human-centered design practices help us deliver on that goal.

Maintaining consistent and engaging digital interfaces throughout IBM, whether applications or experiences, demands extended guidance around color usage. The following concepts provide the foundation as we strive to achieve balance and harmony through our User Interface design.

The work crystallized as the IBM Design Language (IDL). Its foundation is a set of essential design elements that serve as the core ingredients for expressing every IBM branded experience regardless of the medium and yield an aesthetic defined by beliefs, principles and actions.

Our color palette expands on our unique aesthetic and represents a contemporary and ever-changing IBM. Balancing mankind and machine, the colors are harmonious with nature, yet chosen for their luminous quality in the digital world.

Jun 5, 2020 · IBM illustration styles have been carefully considered to allow our design teams to implement them with success across IBM while maintaining a consistent and unifying aesthetic. They draw from the DNA of visual elements and principles within the IBM Design Language and IBM’s rich visual history.

Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.

Apr 2, 2024 · Both the Eameses and Noyes shared a commitment to modernist design principles, including functionality, simplicity, and human-centered design. They believed in creating designs that were not only aesthetically pleasing but also practical and user-friendly.