Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy.

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Most notably, he initiated and led the creation of an entirely new Pepsi logo and visual identity system for the brand that has been rolled out around the globe.

Feb 25, 2025 · Discover the revamped IAB Ad Portfolio. Streamline ad design with flexible, responsive sizes and seamless cross-screen integration.

Create industry standards and best practices by participating in IAB committees, councils, and working groups; Network and gain competitive insights with 700+ leading media companies, platforms, ad tech providers, brands, agencies, and more; Protect your business interests by helping steer IAB public policy efforts

The IAB PlayFronts, the premier annual marketplace dedicated to showcasing advertising and partnership opportunities in the dynamic gaming industry, recently concluded its third year on March 26th and 27th.

Save the date for IAB’s 2025 Annual Leadership Meeting in Palm Springs, CA for three days of breakouts, firesides, and more. Join top media, agency, brand, and platform leaders at ALM for insight into the latest trends, technology, need-to-knows to keep you at the forefront of media.

Get Ready for the 2025 IAB NewFronts! Spanning the week of May 5-8, 2025 across New York City, the 2025 IAB NewFronts is set to showcase the latest digital video content and innov... Learn More Register Now

• Your company’s logo mentioned as a Sponsor via IAB’s social channels • Your literature or giveaway item included in the conference bag • Your ad in the Mobile App

IAB’s second annual Connected Commerce Summit: Retail Reimagined brought together executives from across the commerce ecosystem for two days of exclusive keynote presentations, dynamic peer-to-peer discussions, and breakout sessions that dove deep into the rapidly evolving world of commerce.