May 23, 2023 · Fendi has teamed up with Chinese tea chain Heytea to launch a co-branded drink as part of the brand’s month-long "Hand in hand" exhibition. During 19 May to 16 June, Fendi will be hosting a...

May 19, 2023 · Over the past week, Italian luxury house Fendi has swiftly taken center stage on Chinese social media, surprising consumers with its first ever collaboration with buzzy Chinese beverage brand Heytea, as part of its promotion for the opening of Fendi’s traveling “Hand in Hand” exhibition in Beijing.

(Yicai Global) May 18 -- Chinese tea house chain Heytea and Italian luxury fashion house Fendi’s new healthy fruit tea is already out of stock in some cities after debuting across the country yesterday, demonstrating how consumer brand tie-ups can help drive sales.

Jul 18, 2023 · Young Chinese consumers are passionate for tea and coffee. In May, top Chinese milk tea brand Heytea opted to up its game and surprise consumers by teaming up with Fendi’s “ Hand in Hand” exhibition. In the following weeks, Heytea turned the yellow and black drink packaging and paper bags into 'hunger marketing tricks' in China, as ...

May 18, 2023 · Chinese tea chain Hey Tea is teaming up with Italian luxury fashion Fendi to bring Beijingers a relaxing tea room experience. From May 19 to June 16, Beijing residents can enjoy a co-branded Fendi x Hey Tea drink at a luxurious lounge tucked away in the Hutong alleys behind the Forbidden City.

On May 17th, 2023, Heytea and Fendi unleashed their collaboration and introduced the world to “Fendi 喜悅黃聯名飲品” (“Fendi Joy Yellow”), a drink that sent shockwaves through the internet. With a...

Mar 15, 2025 · After co-signing with the long-running TV series "The Legend of Zhen Huan" last time, it is now also co-branding with the well-known luxury FENDI! Hurry up! Come and see the little whale together! On May 17th, Heytea and FENDI jointly launched the …

May 16, 2023 · Heytea and Fendi are launching what appears to be a China-only collaboration. Although the collaboration has not been officially announced, Heytea teased the launch on their Weibo account by...

Jun 8, 2023 · The collaboration between Heytea and FENDI is named “Joy Yellow,” priced at 19 yuan per cup. Purchasing two cups of “Joy Yellow” tea entitles customers to choose between a coaster or a badge, along with a tote bag featuring the FENDI English logo.

May 24, 2023 · Just last week, HeyTea, one of China's most renowned milk tea brands, successfully unveiled its collaboration with the prestigious Italian luxury brand Fendi. This isn't the initial instance of HeyTea collaborating with other brands, but it's definitely one of the most widely anticipated crossovers for HeyTea.