In 2012, we created the first Cheese Tea in a small alley called Jiangbianli. With a commitment to delivering an exceptional tea-drinking experience, we hope to bring simple pleasure and a touch of Zen to everyone through a good cup of tea.

Jan 8, 2024 · Established in Guangdong in 2012, HEYTEA (喜茶) is a new-style tea drink brand that blends traditional Chinese tea culture with modern aesthetics, acclaimed for inventive teas and chic outlets. As of May 2023, it boasts 241 stores across China, concentrating on first and second-tier cities in the East and South.

In 2017, Heytea (喜茶), the new Chinese contemporary tea concept brand became a real buzz among Chinese millennials. Their creative, gorgeous and well designed beverages as well as their mingle area in their tea shop created a big hit on social medias.

HEYTEA reifies this concept in a stylish product photoshoot for the pomegranate infused cheese tea. The poster is reminiscent of fashion photographs found in Vogue magazines. The female model, in a luxurious looking floral embroidered cape with velvety purple gloves, gracefully holds a cheese tea with three fingers as if carrying a chic purse.

Mar 18, 2025 · China’s new-style tea market has been in an intense price war for years. Competitors like Mixue, Shuyi Tealicious, and Guming have expanded aggressively, offering low-cost drinks and rapid franchise expansion to dominate smaller cities. ... Marimekko (Finnish design brand) – aligning with minimalist, premium aesthetics. Shangchengshi (a ...

Dec 8, 2023 · HEYTEA's innovative new-generation Chinese tea is always made from fresh fruits, fresh tea leaves, and premium milk, with no compromises on the quality of the ingredients. In contrast, much...

Apr 4, 2018 · HeyTea prides itself on sourcing the best tea leaves for its drinks, the varieties being Kinfone (notes of "roasted scent, caramel, honey, and milk") from Nantou in Taiwan, Dewaroma ("kelp, glutinous rice dumplings, mung beans" ???) from the central plains of the Yellow River, and Four Season ("flowers and fruits, honey, the smell of sugarcane ...

Apr 28, 2022 · Its adhering to the artificial cultivation of natural organic tea spends millions of maintenance cost every year. In May 2020, The self-built tea garden of HEYTEA obtained the organic product certification, becoming the first new-style tea beverage brand in …

Sep 11, 2024 · Using fresh fruits, fresh tea leaves, premium milk, and cane sugar instead of instant tea powder and artificial additives, HEYTEA pioneered a new generation of new style tea products creating a phenomenon that is revolutionizing the tea market in Asia.