'Heinz Smiles' Shows Fans' Going 'All In' for Its Ketchup
Oct 14, 2024 · A three-part ad series features Heinz fans smiling uncontrollably with ketchup smudged all over their face, defying proper dining etiquette, and getting a little messy to show this love. "It Ha Ha Has to be Heinz," each of them read.
It’s All ‘Smiles’ Following Gut New York’s First Campaign for Heinz
“’Heinz Smiles’ is all about amplifying people’s irrational love for Heinz within this moment in pop culture,” Gut New York chief creative officer Lucas Bongioanni said in a statement.
It Ha-Ha-Has to be Heinz as creepy 'smile' creative goes global
Oct 4, 2024 · It’s a clear sign that Halloween is just round the corner (and The Joker is about to hit cinema screens) when Heinz leans heavily into a creepy ‘smile’ creative for its latest global …
Why Heinz's Halloween advert was more than a misstep
Oct 10, 2024 · The ‘It Ha Ha has to be Heinz’ campaign was initially launched as a Halloween-themed nod to the Joker film. Each of the three actors shown enjoying chips, burgers or hot dogs had their lips lined with ketchup, representing the Joker’s iconic smile.
Heinz unveils ads with creepy, ketchup-y smiles for Halloween
Oct 4, 2024 · Here’s a fun one from Heinz—a trio of ads with ketchup eaters looking exceedingly creepy as they devour their food, grinning ear to ear with ketchup (that looks like blood) covering their lips....
'It Ha-Ha0Has To Be Heinz...' Heinz and Gut New York unveil …
Oct 4, 2024 · Heinz and Gut New York unveil creepy creative guaranteed to make fans smile. The campaign will be rolled out Globally across digital, OOH, and social. Heinz is paying tribute to its fans once more by putting their all-consuming, irrational acts of love on full display, with a series of sinister new ads launched in time for Halloween.
Heinz Halloween campaign: ‘It ha-ha-has to be Heinz’
Oct 31, 2024 · In this blog, I look at Heinz’s clever Halloween marketing themed campaign ‘It ha-ha-has to be Heinz’, including what makes it so effective, the clever tactics used and how they managed to stand out in a crowded market.
IT HAS TO BE HEINZ
At HEINZ, we believe that if you love something, go all in. And after more than 150 years of going all in to make our products, our brand has inspired thousands of stories of people going all in to show how much they love them.
Creepy Fun ‘It Ha Ha Has to be Heinz’ Puts a Ketchup Smile on …
Heinz is putting its fans’ irrational acts of love on display, with a series of creepy new print ads launched in the lead-up to Halloween.
Heinz reveals sinister Halloween campaign - creativereview.co.uk
Oct 7, 2024 · Creative agency Gut New York has twisted Heinz ketchup smears into Halloween makeup for the brand’s new seasonal campaign, Heinz Smiles. The new ads bring Joker energy to the table with the help of some tactically placed …