Yabin He - GDMS 全球数字营销峰会
Nov 27, 2023 · Yabin is the first Chief Growth Officer for McDonald’s China. He oversees menu strategy, brand marketing, integrated marketing, traffic operations, membership marketing, …
McDonald’s China’s CGO on 'kidult' marketing and super-fan power
Sep 23, 2024 · McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections and targeting the 'inner child' of consumers.
麦当劳中国首席增长官专访：营销助力“麦门”粉丝找寻永远的童心
Sep 24, 2024 · 何亚彬在专访中对Campaign表示，与ROI相比，麦当劳营销更关注“麦门”粉丝长期客户忠诚度，聚焦于“简单的快乐和永远的童心”。 麦当劳于1990年首次进入中国内地市场，作 …
McDonald's China intensifies coffee business
Feb 6, 2025 · He Yabin, Chief Growth Officer of McDonald's China, stated that consumers can taste freshly extracted coffee, and the freshly ground coffee, including the milk tea series, will …
McDonalds to launch more budget-friendly meals in China
Dec 31, 2024 · He Yabin, Chief Growth Officer of McDonald's China, stated at the conference that the company has selected popular items from the "Mix & Match" combinations and integrated …
P&G Ventures looks to produce 'billion-dollar' brand in China
Nov 7, 2019 · "We're excited about the possibility of building a billion-dollar brand based on Chinese consumers in the future," He Yabin, president of P&G Ventures, told CGTN in an …
Yabin He: books, biography, latest update - amazon.com
Follow Yabin He and explore their bibliography from Amazon.com's Yabin He Author Page.
40+ "Yabin He" profiles | LinkedIn
There are 40+ professionals named "Yabin He", who use LinkedIn to exchange information, ideas, and opportunities.
清华大学深圳国际研究生院 - Tsinghua University
He is focused on studying and constructing high-safety, low resistance and high stability electrode/liquid and solid state electrolyte interface, systems and relevant materials to...
Yaobin He - ResearchGate
Yaobin HE, Engineer | Cited by 430 | of Chinese Academy of Sciences, Beijing (CAS) | Read 5 publications | Contact Yaobin HE
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