Hasselblad is a leading manufacturer of digital medium format cameras and lenses. Hasselblad cameras are renowned for their iconic design, uncompromising image quality, and high performance.

An unrivalled merge of form and function – The X2D 100C establishes itself as Hasselblad’s flagship mirrorless medium format camera. A 100-megapixel CMOS sensor and advancements in image quality, focusing, stabilisation, responsiveness, and storage, are built into iconic Scandinavian design.

Echoing the unique waist-level shooting style of Hasselblad film cameras, the 907X & CFV 100C features a touch display that can be flipped upward to 40° and 90°. The 40° tilt enables a lower observation perspective for your composition.

Hasselblad is a leading manufacturer of digital medium format cameras and lenses. Hasselblad cameras are renowned for their iconic design, uncompromising image quality, and high performance.

Hasselblad is a leading manufacturer of digital medium format cameras and lenses. Hasselblad cameras are renowned for their iconic design, uncompromising image quality, and high performance.

X SYSTEM. The highly compact X System enables portable medium format photography, combining uncompromising image quality, precision mechanics, and ergonomic design.

H SYSTEM. The highly professional H System represents the ultimate in image quality and resolution with 100 and 400-megapixel solutions. A completely modular design, H System cameras can be easily combined with multiple accessories, lenses, and backs, offering flexibility and convenience for a range of photographic needs.

Individually calibrated for optimal performance, its large 50-megapixel medium format CMOS sensor (43.8 x 32.9mm) features outstanding colour depth and a huge dynamic range of 14 stops. Hasselblad Natural Colour Solution technology is integrated into the camera’s system, delivering superb, true-to-life tones that match what the human eye sees.

Hasselblad is a leading manufacturer of digital medium format cameras and lenses. Hasselblad cameras are renowned for their iconic design, uncompromising image quality, and high performance.

Hasselblad is a leading manufacturer of digital medium format cameras and lenses. Hasselblad cameras are renowned for their iconic design, uncompromising image quality, and high performance.