The Korean Wave, or Hallyu (Korean: 한류; Hanja: 韓流; RR: Hallyu; lit. flow/wave of Korea; listen ⓘ), is a cultural phenomenon in which the global popularity of South Korean popular culture has dramatically risen since the 1990s.

Jan 31, 2025 · Hallyu, or the Korean Wave, is one of Korea's biggest international exports. Read on to learn its history and what makes Korean culture very popular worldwide.

But behind the country’s meteoric rise to the world stage—a phenomenon known as the Korean Wave, or hallyu—is the story of remarkable resilience and innovation. Just a century ago, Korea was in search of a new national identity, following its occupation by Japan and the Korean War.

Jun 15, 2022 · What is Hallyu? Hallyu, or the “Korean Wave” describes the influence of Korean pop culture, entertainment, music, TV dramas and movies on the world. It’s fueled in part by the Korean government’s desire to increase soft power and improve the economy.

Hallyu is a Chinese term which, when translated, literally means “Korean Wave”. It is a collective term used to refer to the phenomenal growth of Korean culture and popular culture encompassing everything from music, movies, drama to online games and Korean cuisine just to name a few.

May 30, 2024 · Hallyu, or the Korean Wave, isn’t just a cool phrase. It’s a huge deal that’s taken Korean culture worldwide since the 1990s. Think catchy K-pop tunes and tear-jerking K-dramas that people everywhere can’t get enough of. Let’s dig into what Hallyu is all about and how it’s changing the world.

In 1997, when the TV drama entitled What Is Love was aired by the Chinese major state broadcaster China Central Television (CCTV), it ranked second in China’s alltime imported video content. Then, the term Hallyu or the “Korean Wave” first appeared, referring to the global craze for Korean culture.

Mar 1, 2025 · The **Hallyu Wave**, meaning "Korean Wave," started small in the 1990s but has now transformed into a **global cultural movement**. From **K-POP idols topping charts** to **Korean beauty trends taking over the skincare industry**, Korean culture has made a lasting impact worldwide.

Hallyu, written in Hangeul as 한류, translates as “The Korean Wave”. This term is used to describe the export of Korean TV, movies, music, cosmetics, and fashion, which began flowing over all of Asia during the 1990’s and took to large parts of …

The decisive moment in igniting Korean pop culture fever in China was the concert of Korean boy band H.O.T., held at the Beijing Workers’ Gymnasium in February 2000. Korean news reports used the term Hallyu, or the Korean Wave, in describing this concert.