H&M to use digital clones of models in ads and social media - BBC
Mar 27, 2025 · Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing …
H&M Knows Its AI Models Will Be Controversial | BoF
Mar 25, 2025 · Key insights H&M is working directly with models and their agencies to create digital replicas of 30 different models this year that it will be able to use in AI-generated images …
Clothing Giant H&M Will Use Models' AI-Made Digital Twins, …
Mar 25, 2025 · Fashion giant H&M is embracing AI’s ability to create digital “clones” and putting them to use in a very open, frank ad new campaign that will feature digital avatars of real …
AI models enter fashion as H&M creates digital twins | Cybernews
5 days ago · H&M creates AI digital twins of 30 real models with compensation and ownership rights, sparking debate about fashion's soul and sustainability claims.
H&M Starts Rolling Out AI Clones for Modeling ... - PetaPixel
Apr 4, 2025 · Stock photo. Clothing retailer H&M is making AI clones for 30 of its models and will start posting AI-generated fashion images to social media and including them in marketing …
H&M to create 'twins' of models with AI: "The possibilities are …
An H&M store in France. Credits: Courtesy of H&M H&M joins the growing list of fashion companies utilizing artificial intelligence (AI) in their online communications. The retailer will …
Inside H&M's Plans to Use AI Digital Twin Fashion Models
Mar 27, 2025 · H&M’s twins will be created by taking large numbers of photos of its models, in motion, in different locations and lighting and from different angles. BoF reports that the idea is …
H&M Group integrates AI for first time with custom
Oct 25, 2023 · H&M Group’s print-on-demand merchandise service Creator Studio has unveiled the retail group’s first use of AI, with a generative AI-powered custom clothing creation tool. …
H&M Group integrates AI for the first time with a custom clothing ...
Creator Studio’s latest text-to-image merchandising technology leverages artificial intelligence (AI) to transform written prompts into apparel mockups that can be printed with distinctive visual …
H&M Group Brings AI Art-Generating Tool For Creators
Oct 25, 2023 · H&M Group has a lesser-known on-demand printing service called Creator Studio. New to the platform is a design tool powered by generative artificial intelligence, enabling …