Nov 16, 2017 · How the dream team of CEO Marco Bizzarri and creative director Alessandro Michele are reinventing luxury brand Gucci for the next generation of customers, the millennials.

Oct 29, 2023 · Gucci has an uphill climb to restore its brand equity. It plummeted 31% in the last year, dropping from $38 billion in 2022 to $26.3 billion in 2023, according to the Kantar BrandZ report.

Nov 25, 2022 · From 2015 to 2019, under Michele and CEO Marco Bizzarri Gucci delivered the most successful turnaround in the history of the luxury industry, fuelled by a 360-degree rebrand that went all-in on the designer’s campy magpie aesthetic.

Nov 16, 2020 · President and CEO Marco Bizzarri has a new five-year plan for Gucci that focuses on innovation, risk-taking, diversity and circularity. Gucci, riding the success of the partnership between Bizzarri and creative director Alessandro Michele, is one of the fastest growth stories in recent luxury history.

Aug 13, 2018 · Therefore, according to our research and observation, here are the 5 ways in which Mr. Michele reinvented this famous luxury brand. 1. COLLABORATIONS. Under the razor-eye approval of Alessandro Michele, Gucci collaborated with many celebrities and artists such as artist Coco Capitan and singer Harry Styles.

Sep 18, 2023 · Kering, whose other brands include Yves Saint Laurent and Balenciaga, is betting that Gucci’s new direction will help revive the group’s fortunes after it has struggled to keep up with rivals...

Jan 30, 2023 · Sabato De Sarno, newly appointed by Kering to reinvigorate its prized Gucci brand, needs to spark heat with a new direction, analysts say - a delicate task, given the emphasis executives have...

Jul 19, 2023 · As calls for more understated products gain traction, Gucci embarks on resetting its codes for the second time within the Instagram era. While the recent changes may not immediately deter current luxury consumers from purchasing Gucci's products, the brand's turnaround efforts will eventually determine its fate.

Nov 7, 2022 · Gucci's plan to introduce more timeless, high-end products and ramp up the rhythm of new collections is starting to take hold. The Italian brand has added talent in key roles, hiring a new president for China and a new merchandising director, and reshuffling its …

Apr 3, 2020 · Turn static files into dynamic content formats. This project is a case study of Gucci's successful brand transformation in recent years. The content includes the historical development of...