Feb 3, 2025 · To get started with the Google tag for Google Analytics, we recommend using Google Tag Manager. Note: The Google Analytics: GA4 Configuration tag is now the Google …

To set up Google Analytics 4 (GA4) in Google Tag Manager, you need to configure the Google tag. The Google tag enables data to flow from your website to Google Analytics and any other …

Published in 2013, the second edition of GTAG 4 takes into account the latest developments in the IT landscape and empowers CAEs to more efficiently and effectively manage their IT audit …

Use the Google tag ID for Google Analytics 4 properties. A Google tag ID is a series of letters and numbers that usually starts with " G- ". You need a Google tag ID to set up a...

This article is for website owners who want to understand how analytics.js for a Universal Analytics (UA) property maps to the gtag.js for a Google Analytics 4 property and want in-depth...

Feb 3, 2025 · Google Analytics is an analytics service that helps you measure traffic and engagement across various platforms, like websites and apps. With Google Analytics, you can …

Apr 1, 2025 · In this blog post, I will show you three ways to do that. With the native GA4 tracking code (a.k.a. GTAG, a.k.a. Google Tag), with Google Tag Manager, and with a plugin (native …

Mar 27, 2025 · Learn how to get started with GA in this Google Analytics 4 tutorial. Topics covered: installation, event tracking, key events, reports.

Mar 1, 2023 · Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. This article will show you …

A Global Technologies Audit Guide (GTAG) is a type of Practice Guide that is written in straightforward business language to address a timely issue related to information technology …