WPP - Leaders in Advertising, Marketing & Media.

May 4, 2022 · Sightline is GroupM’s advanced programmatic DOOH solution from Xaxis and Kinetic that helps plan, execute, and measure DOOH campaigns as well as integrate them into a holistic omnichannel programmatic strategy at scale.

WPP - Leaders in Advertising, Marketing & Media. GroupM is the world’s leading media investment company. We make advertising work better for people.

The world’s largest planner and digital innovator of Out of Home (OOH) advertising, GroupM OOH understands the customer’s physical journey better than anyone.

GroupM OOH Solutions (India) | 4,194 followers on LinkedIn. As a part of GroupM, powered by WPP, GroupM OOH Solutions encapsulates the entire spectrum of OOH practies including Cinema,...

Jun 10, 2024 · GroupM went on to purchase a majority stake in the company in 2008 and later on, acquired it entirely. Mehta, thus, transitioned into a new role at GroupM heading the experiential marketing arm which got under its gamut – OOH, in-cinema advertising and …

Dec 11, 2024 · Out-of-Home (OOH) advertising, particularly its digital subset (DOOH), emerges as a key player in the forecast. DOOH is expected to account for 42% of global OOH revenues by 2025, leveraging advancements in programmatic advertising, dynamic content capabilities, and urban digital infrastructure.

Dec 3, 2024 · GroupM in collaboration with the Indian Outdoor Advertising Association (IOAA) has announced the formation of a dedicated task force committee to advance sustainable practices within the...

Dec 3, 2024 · Mumbai: GroupM, WPP’s media investment group, has partnered with the Indian Outdoor Advertising Association (IOAA) to form a dedicated task-force committee aimed at driving sustainable practices within the Out-of-Home (OOH) advertising industry.

Oct 9, 2024 · GroupM OOH is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles... Digital billboards offer...