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What’s goop? In 2008, Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then. We operate from a place of curiosity and nonjudgment, and we start hard conversations, crack open taboos, and look for connection and resonance everywhere we can find it.

Shop the Veja Recife Logo Sneakers at goop.com. Discover product details, pricing, sizing, styling suggestions and more.

Shop the New Balance Logo Joggers at goop.com. Discover product details, pricing, sizing, styling suggestions and more.

Goop Founder and CEO, Gwyneth Paltrow.

Shop all G. Label at goop.com. Discover the latest in beauty, wellness, fashion and more. Get free shipping on orders over $75. GWYNETH & EMILY HICKEY ON BUILDING A BRAND THAT …

Shop all What's New at goop.com. Expertly curated products and brands, held to incredibly high standards. Get free shipping on orders over $75.

STYLED WITH: G. Label by goop The Luxe Tee, goop, $165. STYLED WITH: Jamie Haller Jeans, goop, $505; Panthère de Cartier Ring, $42,300. The Luxe Tee. $165. With a touch of cashmere for extra softness, it splits the difference between easy and elevated. SHOP NOW. Panthère de Cartier Watch.

Shop all goop Beauty at goop.com. Discover the latest in beauty, wellness, fashion and more. Get free shipping on orders over $75.

Apr 1, 2025 · If you purchase through an external link here, goop may earn a commission. Photo courtesy of Sandra Semburg. Here’s a head-scratcher: It’s a brisk 58 degrees when you leave home in the morning but 75 and downright balmy by lunch. What do you wear? As we move further into spring—not just in calendar days but in meteorologically confusing ...