Dec 17, 2023 · The click-through rate (CTR) is the percentage of people who click on an ad after seeing it. It’s one of the most critical and most optimized metrics in digital pay-per-click (PPC) advertising because it can be a good indicator of whether an online campaign is successful.

What is a good click-through rate, though? The industry average CTR is 1.9%, though you should aim for a higher CTR. In this post, we’ll give you an overview of your industry’s CTR, as well as CTRs across industries, plus offer steps you can take to improve your CTR.

If you’re wondering what the average click through rate is, looking at all industries shows an average CTR of 6.64% for search and 0.57% for display. A CTR higher than the data showed in the table above for each industry can be considered a good CTR (or, at …

Jan 8, 2025 · What is a good click-through rate for 2025? Over 3% is a healthy CTR for Google Ads, while Facebook Ads typically aim for over 8%. In SEO, the higher you rank, the higher your CTR should be.

Sep 24, 2024 · To increase sales, increase the click through rate (CTR). It sounds simple enough. But how do you increase your CTR? And how do you know if your current CTR is any good? This article has the answers. Keep reading to find out what CTR is, what counts as a good CTR, and how you can improve yours.

Jan 3, 2025 · Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience.

What is a good open rate for email? A good email open rate should be between 17-28%, depending on the industry you’re in. While knowing these numbers is a great starting point, it’s worth it to look into your specific industry averages and compare your metrics with those in your specific industry.

Apr 26, 2010 · Click-through rate, or CTR, is hugely important for advertisers. In most PPC platforms, including Google Ads (formerly known as Google AdWords) and Bing Ads, your CTR helps determine both your ad rank and your cost per click. The higher your CTR in Google Ads, the better your ranking and the lower your costs.

Jul 24, 2022 · Optimizing your click-through rate is an overlooked search marketing technique that can have a large impact on your overall site traffic. In this article, you will learn more about the click-through rate and the nine tried and tested tips to win more clicks by improving it.

Jun 1, 2023 · What is a good CTR? In general, a good CTR is somewhere between 2-5%. However, a good click-through rate varies depending on the industry and the platform on which the ads are running. You should aim to reach your industry’s average CTR or …