The primary logo, the official logo of Georgia State University, is the common thread through university communication. The logo is a registered trademark protected by federal law. Deliberate, consistent use and placement of the logo establish the university’s name and reputation and create immediate and positive recognition.

While the university’s logos represent the organization as a whole, sub-brand lock-ups and unit wordmarks show the relationship among Georgia State and its colleges, schools, research centers, academic departments and administrative units.

Affinity Licensing is the official agency that licenses Georgia State University trademarks, service marks, trade names, designs, logos, seals and symbols.

The Georgia State University logo is a registered trademark protected by federal law and should always have the registered trademark symbol ® with it. Employees of the university may request the logo from Public Relations & Marketing Communications.

While the university’s logos represent the organization as a whole, sub-brand lock-ups and unit wordmarks show the relationship among Georgia State and its colleges, schools, research centers, academic departments and administrative units.

Color is one of the strongest visual brand components for the university. Whenever possible, choose materials and giveaways that are closer to the university blue.

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Aside from our logo, the best way to communicate the Georgia State brand identity on the Web is by using our color palette. Each color holds varying degrees of importance in the palette, yet each one plays a distinct role in defining Georgia State.

Stationery and business cards are the foundation of the visual identity program and must adhere to identity guidelines. Public Relations and Marketing Communications maintains the templates for stationery and business cards. Georgia State business cards, stationery and envelopes are ordered online through PawPrints, Georgia State’s full-service print shop.

Orders for official Georgia State University stationery are easily completed online using PawPrints.