Fubu: Contemporary Sportswear. For Us, By Us since 1992. Winter capsule collection available now.

FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.

Fubu: Contemporary Sportswear. For Us, By Us since 1992. Winter capsule collection available now.

Shop all men's tops and bottoms from FUBU.

Women's FUBU Bucket Hat, Tie Dye Cotton Twill Packable Travel Cap with Vintage Logo

Feb 4, 2025 · With an extensive array of products, FUBU has successfully carved out its niche in the urban fashion landscape. The brand's collection spans T-shirts, jerseys, caps, shoes, and denim jeans, all prominently adorned with the recognizable FUBU logo.

Feb 15, 2025 · Does FUBU clothing still exist? In 2003, FUBU mostly withdrew from the U.S. market, concentrating its efforts in Saudi Arabia, China, Korea, Japan and South Africa, while acquiring other apparel brands.

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Browse the most sought after Fubu clothing including Jerseys, Sweatshirts & Hoodies, Short Sleeve T-Shirts, & more. Shop our curated selection today! Buy, sell and discover authenticated pieces from top brands, spanning designer, vintage, streetwear and more.