What is a copy strategy? A copy strategy explains how you plan to write persuasive copy for a particular audience. The best marketing strategies are based on loads of customer research (we’ll get to that later) and communicate what makes either your brand or your product unique and highly desirable.

Copy strategy : définition. La copy strategy est un document synthétique de une à deux pages qui découle de la stratégie marketing et permet de diriger toute action de communication. Document de référence, la copy strategy s'établit lors du lancement d'une campagne de communication.

A copy strategy is designed to encourage consumers to purchase a product or service by providing relevant and engaging information and content. It can increase consumption, improve brand awareness, and generate leads.

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords, Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads can be incredibly lucrative for your business. Spending $1 can earn you an average of $2 in revenue.

This guide will show you how to create a complete copywriting strategy that’ll help you: Turn traffic into leads. Leads into customers. Customers into happy, adoring fans. Let’s do this! Since 2013, Dustin has been helping brands stand out with messaging that strikes like a spitball at a school board meeting (too gross?).

The copy strategy is a paper document that determines the main elements of an advertising strategy. This term can be translated as "writing the strategy" and over time it has become a very important tool regarding the relationship between client and company.