Jun 24, 2010 · Based on a traditional Russian recipe, Coca-Cola created and launched Krushka & Bochka Kvass in Russia in 2008. Since that time, Krushka & Bochka Kvass has become one of Russia's best-selling brands in the fast-moving non-alcoholic fermented beverage category.

Kvass is a fermented, cereal-based, low-alcoholic beverage of cloudy appearance and sweet-sour taste. Kvass originates from northeastern Europe, where grain production was considered insufficient for beer to become a daily drink.

Apr 18, 2018 · Kvass fell out of favor as the Iron Curtain came tumbling down, but, in recent years, it’s been marketed as a patriotic alternative to “cola-nizing” American sodas.

Coca-Cola, which recognizes the potential of this ancient beverage -- and is also surely aware that it represents the fastest-growing segment of the Russian beverage market -- is even planning to introduce a kvass of its own called "Mug and Barrel."

Mar 15, 2016 · Today, kvass usually only clocks a few percent ABV, sometimes none at all, but is touted as a hangover cure and beneficial for both metabolism and circulation. Thirty-year-old Muscovite...

Mar 11, 2024 · Kvass is a fermented drink that originated in Eastern Europe. It’s still most popular in places such as Ukraine and Russia, but it’s becoming more widely available in the U.S., Australia and other parts of Europe. It’s sometimes also called “bread soda” or “Russian cola.”

Kvass is not only a Russian national beverage; it is a common drink of all Slavic nations. It is popular in Russia, Ukraine, Belarus, Poland, Czech and other countries of Eastern Europe. Even in Latvia it is widespread, although Latvians are not Slavic people.

Sep 12, 2023 · Kvass is a traditional low-ABV fermented drink, most famous in Russia and Eastern Europe. Usually, you use leftover bread (bread kvass), but you can also make it from beets (beet kvass) or even fruits (fruit kvass).

Jun 29, 2010 · Coca-Cola's kvas will retail for $2.49, compared with 40 to 55 rubles (about $1.50) for 1.5 liters in Russia, a Coca-Cola official told Reuters.

Apr 10, 2022 · What is kvass and is it actually good for you? In this article, we look at both bread and beet kvass...from how to make it to where to buy it, we cover everything.