Sep 25, 2014 · The first-of-its-kind campaign celebrated the power of the first name in a playful, social way by swapping out Coke branding on bottles and cans with the 150 most popular monikers in Australia. What business factors or research inspired ‘Share a Coke’?

Share a Coke is a multi-national marketing campaign of Coca-Cola. It debrands the traditional Coke logo, replacing "Coca-Cola" from one side of a bottle with the phrase "Share a Coke with" followed by a person's name. [1] .

Oct 18, 2023 · This article delves into the various elements and strategies employed by Coca-Cola in the “Share a Coke” campaign, analyzing its impact, success, and enduring legacy in the world of marketing...

Mar 26, 2025 · The newly reimagined "Share a Coke" campaign has been designed with Gen Z in mind—leading to both a digital and real-life campaign. The personalized name cans and bottles are back and headed to grocery and convenience stores nationwide at the end of March.

Mar 26, 2025 · Coca-Cola is refreshing one of its best-known and most-successful campaigns with a focus on how best to engage Gen Z. Courtesy of The Coca-Cola Company Dive Brief: Coca-Cola has relaunched its iconic “Share a Coke” campaign with a focus on shareability, customization and digital experiences as a way to engage Gen Z consumers, per details ...

Mar 31, 2025 · The brand is bringing back its iconic 2011 “Share A Coke” campaign which swaps out the logos on bottles for first names, a “reminder that all it takes to spark a connection is a simple act of sharing”. This time round, they are elevating the experience with on-can QR codes to customise packaging with additional names.

“The iconic Share a Coke [campaign] is back and supercharged at a global level, celebrating the pure magic that happens when people connect,” Islam ElDessouky, Coca-Cola’s global vp of ...

Mar 27, 2025 · Coca-Cola’s revamped "Share a Coke" campaign targets Gen Z by emphasizing personalized experiences and authentic connections. The campaign features a national truck tour, a Memory Maker digital tool, and personalized cans with different names.

3 days ago · Coca-Cola’s “Share a Coke” campaign is a prime example of how personalized marketing can drive engagement, enhance brand loyalty, and ultimately boost sales.

The ‘Share a Coke’ campaign is a standout example of how a global brand can successfully connect with consumers on a personal level through creative, integrated marketing. It not only revitalized Coca-Cola’s sales but also demonstrated the enduring power of personalization in fostering brand loyalty and engagement.