How social listening is the key to cultural relevance to your brand.
Feb 24, 2025 · How can it help my brand be culturally relevant? Social listening has many uses for different teams, but it excels in four ways for marketers who are looking for cultural …
The Four Steps of Effective Brand Research - American Marketing …
Nov 1, 2023 · Qualitative interviews that capture common experiences, perceptions and sentiments about your brand are the first step towards a well-founded brand strategy. But to …
How Your Brand Strategy Drives Business Growth
Apr 26, 2022 · A strong brand is designed to get people to buy more, pay more, make quicker purchasing decisions and stick with the company until they become brand advocates. …
Brand Strategy 101 - American Marketing Association
Skills You’ll Gain Brand Guidelines Brand Management Storytelling Brand Design What You’ll Learn Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing …
15 Creative Marketing Campaign Ideas to Skyrocket Your Brand …
Dec 9, 2024 · Partnering with social or environmental causes enhances your brand image and fosters deeper connections with your audience. In fact, 78% of liberal and 52% of conservative …
The Power of a Brand Name: Why It Matters - American Marketing …
Jan 31, 2022 · The Name Outlasts Other Brand Assets Ad campaigns, websites and even logos change over time. But barring a major problem—legal trouble, for example—a brand name …
12 Creative Marketing Campaigns to Promote Your Product
Dec 9, 2024 · A marketing campaign is a planned effort to promote a product, service, or brand over a set period. It uses various strategies and tools to achieve specific goals, such as …
What is Marketing? — The Definition of Marketing — AMA
A brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or service as distinct from those of other sellers. ISO brand standards add that a brand “is an …
Hashtags in 2025. Do They Work? - American Marketing Association
Aug 19, 2024 · Using trending hashtags can boost your content’s chances of going viral, align your brand with current conversations, and increase its visibility during major events or cultural …
Brand and Demand Marketing: Marketing's Powerful New Duo
Aug 18, 2022 · The thesis calls for allocating 60% of the marketing budget to brand efforts and 40% to demand. No matter how cherished your brand’s logo, package or product might be, …