Jan 21, 2025 · What’s is: A dog is a product or business unit with a low market share and in a low-growth market. It is one of the four categories of the BCG matrix apart from the star, cash cow, and question mark.

Dec 19, 2022 · In business, a dog (also known as a "pet") is one of the four categories or quadrants of the BCG Growth-Share matrix developed by Boston Consulting Group in the 1970s to manage different...

Sep 23, 2022 · What is the Boston Matrix? A portfolio of products can be analysed using the Boston Group Consulting Matrix. This categorises the products into one of four different areas, based on: Market share – does the product being sold have a low or high market share? Market growth – are the numbers of potential customers in the market growing or not

Nov 2, 2024 · Dogs. Dogs are products with low market share in low-growth markets. These products tend to drain resources without providing significant returns, and companies often consider divesting or discontinuing them. Outdated technologies, such as older phone models, frequently fall into this category.

In the BCG matrix, “dogs” are business units or products that have a low market share in a slow-growing market. These units often struggle and may be outdated. To improve the situation, the company may need to update the product or consider removing it from the portfolio entirely.

Apr 14, 2022 · One of the best techniques for product portfolio analysis is known as the Boston Matrix. This matrix is named after the Boston Consulting Group who came up with the technique and which is closely linked to the product life cycle.

Jan 28, 2025 · They represent a small market share in a slow-moving market. 👎 They are called “dogs” because they add no value proposition to the company’s growth and profits. In fact, they are products that do not add profitability (anymore).

Apr 11, 2022 · Dogs may be aged and waning, the company needs to refresh the product or divest the dog from the portfolio. The BCG Matrix, also known as the Boston Matrix or the Growth-Share Matrix, created by the Boston Consulting Group, provides strategies for analyzing products based on growth and relative market share.

Jun 26, 2024 · What is the BCG Matrix? The BCG Matrix is a strategic marketing model invented by the Boston Consulting Group. Companies use the BCG Matrix (portfolio analysis) to compare different products or services against each other to determine whether companies should: The BCG Matrix helps companies allocate resources in a way that maximizes the following:

This FREE eBook explains the concept of 'dogs' in the Boston matrix - download it now for your PC, laptop, tablet, Kindle or Smartphone.