Biti'sHunter is boldly redefining itself to stay ahead in an ever-evolving market, transforming from a sneaker brand into a symbol of fearless self-expression for young Vietnamese. The campaign dares to capture the raw emotion of stepping into the unknown, taking consumers on a journey from fear to exhilaration.

The new Biti’s Hunter logo is a bold evolution rooted in its heritage. Drawing inspiration from the mother brand’s iconic logo, the design integrates the abstract bird mark in the top right corner, symbolizing freedom and progress.

Biti’s hướng đến đưa “Đi để trở về” trở thành thông điệp biểu tượng ("iconic message for iconic brand") mỗi dịp Tết về trong lòng người trẻ Việt.

Biti's Hunter, Vietnam's popular shoe brand, swiped right with Tinder for an innovative campaign called "Solemates." Using AI profiles inspired by their distinct sneakers, people on Tinder are matched based on their interests and personality.

In late 2016 and early 2017, Vietnamese youth were abuzz with Biti's "Journey to Return" campaign, marking the spectacular comeback of Biti's under its subsidiary brand, Biti's Hunter.

“Di de tro ve”, featuring singer Soobin Hoang Son and the appearance of a novel sub-brand “Biti’s Hunter”, has turned the Internet upside-down and become one of the most popular media campaigns. It also blew up the total revenue by 250% at the end of season 2 and was atop of the Youtube Ads Leader Tet for both 2017 and 2018.

Aug 23, 2018 · With over 36 years on the market, Biti’s can say we confidently understand what consumers want here. Plus, we can engage a local production chain to quickly produce products that are on-trend. Biti’s Hunter had a very successful marketing campaign in 2017.

Apr 24, 2019 · Before the campaign, Biti’s is a domestic brand (sneakers, slippers) with a tight budget with small market share in Vietnam. It was nearly like a memorable products in people’s childhood. It was popular in the past when Vietnam economy was not …

Với sự thành công vang dội, “Đi để trở về” – series chiến dịch Marketing góp phần làm doanh số Biti’s tăng trưởng đến 250% ở cuối mùa 2, giữ vị trí Số 1 Youtube Ads Leaderboard Tết cho hai năm 2017 và 2018. Thương hiệu con Biti’s Hunter đã làm thế nào? Hãy cùng NextX tìm hiểu nhé!

Dec 12, 2022 · Vietnam-based shoe brand Biti’s is celebrating its 40th anniversary with the creation of something iconic, collaborating with 40 young and diverse local artists. The resulting campaign consists of 40 unique creations. 40 inspiring …