At Airbnb, we imagine a world where you can belong anywhere. Introducing the Bélo.See more at http://blog.airbnb.com/belong-anywhere/

Feb 16, 2025 · Explore how the iconic Airbnb logo design evolved into the Bélo symbol, representing belonging and community. Learn about its history and impact.

Jul 18, 2014 · To create an universal symbol of sharing and belonging: this is the goal of Airbnb, demonstrating once again its ability to innovate. Belò (nickname of Belonging) is the new logo created by DesignStudio to expresses not only the brand of Airbnb, but the philosophy of belonging and shared economy.

The ‘Belo’ logo sat at the heart; a symbol that represents Belonging, transcends language and is simple enough to be drawn by anyone. The higher purpose of Belonging shifted the brand's language and messaging from location and price to focus on the warmth and welcome of no longer feeling like a tourist in an unknown place.

Airbnb’s trademarks include the Airbnb name, Airbnb logo, Bélo logo, the Superhost badge, and Aircover, as well as all words, slogans, icons, logos, graphics, designs and other indicators that identify Airbnb, its related entities, or its services or products.

Jul 29, 2024 · The introduction of the Bélo symbol significantly reinforced Airbnb’s brand identity. The new logo became a recognizable emblem of belonging and community, differentiating Airbnb from traditional hotel chains and other home-sharing platforms.

Sep 8, 2023 · The Airbnb logo, it’s not just a logo—it’s the very soul of the brand. It echoes Airbnb’s values, its mission, its vision. The simple elegance of the Bélo, the vibrant pop of its colors, and the softness of the Airbnb Cereal font, all come together to …

Jul 23, 2014 · The major change in Airbnb’s transformation is a new symbol the company named the “Bélo”. The Bélo takes the form of an upside-down heart or a paper clip symbol, which also looks like the letter “A”. It was designed to represent four things: people, place, love, and the “a” of Airbnb. “Belonging has always been a fundamental driver of humankind.

Jul 17, 2014 · The new Airbnb logo and identity design took London and San Francisco-based DesignStudio a year to complete.

Jul 22, 2014 · The new logo is called the Bélo and was designed by London based agency DesignStudio to represent the desire to belong no matter where you are in the world. The logo is a bringing together of three elements of the brand: people, places and love.