We exist to help you be your best and we encourage joy. We put you first—and, more importantly, we believe you should put yourself first. Since 2008 we’ve been curating and creating clothes, accessories, planners, and more to make life a little bit brighter and a lot more fun.Over a decade later, this remains our mission, as does drawing awareness to mental health issues and …

Everything we do starts with you: The products we make, our customer service, the brands we partner with and the content we create. Ultimately you call the shots around here and that’s the way we like it.

Decorate your bag or keep your keys easy to find. The details- Recycled nylon webbing Metal clip and triangle ring 7 in. H x 1 in. W Machine washable

Decorate your bag or keep your keys easy to find. The details- Recycled nylon webbing Metal clip and triangle ring 7 in. H x 1 in. W Machine washable

Decorate your bag or keep your keys easy to find. The details- Recycled nylon webbing Metal clip and triangle ring 7 in. H x 1 in. W Machine washable

Decorate your bag or keep your keys easy to find. The details- Recycled nylon webbing Metal clip and triangle ring 7 in. H x 1 in. W Machine washable

The details- 3-pack 65% cotton, 25% polyester, 5% nylone, 3% elastodiene, 2% elastane Jacquard Vans® logo

Baggu’s Crescent Bag charm decorates your larger bag while keeping small items like credit cards or lip balm close at hand. The details- Metal keyring with clip 4 in. W x 2.3 in. H x 1 in. D Adjustable logo straps Recycled heavyweight nylon Remove key ring to machine wash & line dry

treat yourself to 15% off! use code refund at checkout. treat yourself to 15% off! use code refund at checkout. search

Baggu’s Backpack charm decorates your larger bag while keeping small items like credit cards or lip balm close at hand. The details- Metal keyring with clip 3 in. W x 3.3 in. H x 1.5 in. D Front pouch: 2.5 in. W x 2 in. H Adjustable logo straps Recycled heavyweight nylon Remove key ring to machine wash & line dry