The Boston Consulting Group Matrix (BCG Matrix), also referred to as the product portfolio matrix, is a business planning tool used to evaluate the strategic position of a firm’s brand portfolio. …

BCG Matrix is an apparatus utilized to incorporate methodology to break down specialty units or product offerings dependent on two factors: relative piece of the overall industry and the …

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BCG matrix (aka. Growth-Share matrix) is a strategic planning tool, which is used to portray firm's brand portfolio on a quadrant along relative market share axis (horizontal axis) and speed of …

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There are several online tools that you can use as a BCG matrix template, or you can make your matrix from scratch. The good thing about online tools is you can use colors, stickers, and …