Use icons to portray a simple message to aid memorability and help improve communication. Use simple vector graphics with a minimum amount of details to convey the message.

The Icon library offers a selection of modern, carefully designed icons. They are versatile, easy to integrate and can be customised effortlessly.

The BASF logo strip is used for PC monitors, tablets and smartphones. The companion brand (formerly field 2,3 brand) is placed in the logo strip next to the BASF brand, separated by a hyphen. Photos, illustrations, icons, maps and infographics …

Our typeface creates recognition. Symbols, icons and info graphics, arrows and indicators, corporate graphics, illustrations. Pictures with digital content, avatars and chatbots, voices. Natural, truthful and interesting: Journalistic imagery. …

On offline and online communication materials, social media icons can be used to connect people with BASF social channels. To visualize them correctly, we have expanded the guidelines.

Here you find the download center, templates and explanations about the corporate design of BASF.

Symbole, Icons und Infografiken, Pfeile und Linien, Business-Grafiken, Illustrationen. Folgende Themen finden Sie auf dieser Seite: Ob Bilder, Tabellen, Diagramme, Icons oder Illustrationen: Kommunizieren Sie visuell so direkt und einfach wie möglich, …

Editors of media publications can display the BASF logo in connection with news that affects our company. The following zip files contain the white BASF logo against a colored background.

Icons are small visual elements wich are used to represent certain functions, features, or types of content in a digital product. Within the GROW design system, icons are used as functionality and as a brand attribute.

The following zip files contain the colored BASF logo for display against a white background. If other company logos are displayed near the BASF logo, identical or similar colors should be avoided by choosing one of BASF’s six corporate colors as appropriate.