We want BASF to be seen as a leading brand in the chemical industry. Our corporate purpose – We create chemistry for a sustainable future – and our values together form the basis of BASF’s brand value proposition.

Everything about the brand BASF, the brand management and helpful tools. If you find anything you would like to share with us, we are happy to receive your feedback!

Through science and innovation we provide our customers with products to meet the current and future needs of business and society. You can find detailed information on our product range by looking up your industry or using our Product Finder.

The BASF logo is the visual expression of the BASF brand. It marks the publisher on all communication materials and connects the message to the BASF brand.

Acquisition, Trade and Expertise – the energy concept of BASF. We invest in young, fast-growing companies worldwide. Every small action moves us towards big change. That’s why everyone at BASF, no matter where they are or what they do, is making climate protection a priority. At BASF, we are proud of our scientists.

“What strengthens the BASF brand and how can I contribute?” The basic elements of our corporate design are the BASF logo, corporate colors, typeface, visual style and layout principle. However, it is the people who work with these elements on a …

BASF has customers in over 190 countries and supplies products to a wide variety of industries. Despite its size and global presence, BASF has received relatively little public attention since it abandoned the manufacture and sale of BASF-branded consumer electronics products in the 1990s. [6] The company began as a dye manufacturer in 1865.

BASF refinish paint brands offer intelligent solutions based on innovative products and services that will drive customer satisfaction. Our products are the finest in the market for body shops, restoration facilities, custom builders and commercial transportation.

May 30, 2024 · BASF has been named the most valuable chemicals brand for the tenth consecutive year, according to a new report by Brand Finance, the world’s leading brand valuation consultancy.

Feb 24, 2017 · We rely on a strong brand in order to further expand our position as the world’s leading chemical company. Our brand is derived from our strategy and our corporate purpose – “We create chemistry for a sustainable future” – as well as our strategic principles and values.