AMEC’s Integrated Evaluation Framework shows how to do this, helps PR professionals to plan appropriately, and supports them to tell a meaningful measurement story.

The AMEC Integrated Evaluation Framework is built on these widely-used logic models, underpinned by a solid foundation of theory and extensive testing in practice, adapted to strategic public communication.

An outline of how the AMEC Integrated Evaluation Framework – our flagship measurement strategy tool – can help you to plan your campaigns, plans and programmes too.

The AMEC evaluation model follows established best practice in communications and the social policy and academic world. The approach is known as a logic model, or a theory of change, and is the basis of how the trickiest problems in the world are approached and dealt with.

As the world’s largest professional body for communications research, media intelligence and insights, AMEC is the first point of call for communications and PR professionals to get expert, knowledge & advice.

Using the AMEC Integrated Framework for the first time? Take a look at this video tutorial by Paul Hender, Head of Insight at Cision and one of the team who developed the framework.

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Our aim is to encourage more PR professionals, working in consultancy and in-house, to regard PR measurement as an everyday part of what they do.

Mar 10, 2025 · AMEC is the world’s largest media intelligence and insights professional organisation, representing organisations and practitioners who provide media evaluation and communication research. AMEC currently has more than 200 members in 86 countries worldwide. Find out more about AMEC.

A taxonomy is not the same as a model, as a taxonomy attempts to list ALL the main concepts, terms, metrics, methods, etc. in a field, while a model is an illustration of a specific program or activity to be applied in practice.