The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions.

The AIDA Model, which stands for Attention, Interest, Desire, and Action model, is an advertising effect model that identifies the stages that an individual goes through during the process of purchasing a product or service.

AIDA is a principle used in advertising and marketing which divides the customer journey into four steps, from the initial contact with a company to the final action. These four stages are called “Attention”, “Interest”, “Desire”, and “Action” and build on each other.

Feb 2, 2024 · What is AIDA? The AIDA Model, which stands for Attention, Interest, Desire, and Action model, is an advertising effect model that identifies the stages that an individual goes through during the process of purchasing a product or service.

The AIDA model can help marketing teams visualize the four stages that customers go through before buying a product or service: Awareness, Interest, Desire, and Action. Learn how to cater to customers at each AIDA stage.

Mar 22, 2025 · What is the AIDA Model? The AIDA model is a step-by-step framework that maps how people buy things. It stands for Attention, Interest, Desire, and Action. The AIDA strategy creates a seamless customer journey by integrating all four stages into a cohesive approach, enhancing website conversion rates through tailored marketing tactics.

Dec 30, 2024 · Here's what the AIDA Formula is in a nutshell: Attention: Get their attention with something catchy and relevant. Interest: Tell them interesting facts or uses. Desire: Make them desire the product/service. Action: Get them to take an action. Let's break that down into sections to understand it better:

May 29, 2024 · What is the AIDA model? The AIDA model is a marketing and communication framework developed by the American advertising pioneer Elias St. Elmo Lewis and outlines the stages a consumer follows when they see a persuasive message.

Mar 26, 2025 · What is the AIDA model? The AIDA model is a structure that illustrates the buying journey before a consumer purchases a product or service. The term AIDA is an acronym, representing four stages: Awareness: Customers learn your product or service exists.

Sep 26, 2023 · It’s called the AIDA model — sometimes the AIDAR model — and if you learn how to master it, you’ll be sure to see some great results. What does AIDA mean in marketing? People typically go through four stages when making purchases: