Aug 2, 2022 · Heinz has proved that even computers prefer its ketchup with a marketing stunt that had OpenAI's Dall-E 2 generator create a series of sauce-inspired images. Apparently, when the team fed the software random ketchup-related phrases, the results were overwhelmingly plastered with elements of Heinz' signature branding.

Heinz Ketchup is a cultural icon - it’s not just a ketchup, it is the ketchup. But its status as an establishment brand meant it was in danger of losing relevance with younger audiences. We were challenged to keep a 153-year-old brand fresh in the cultural conversation. This summer, text-to-image AI generators took the Internet by storm.

Explore how Heinz leveraged AI in their innovative marketing campaign to rejuvenate their brand and connect with a younger audience. Learn key insights and strategies from this successful case study.

Heinz tapped an artificial intelligence-powered art generator to create a clever demonstration of the ubiquity of its brand in the condiment aisle.

Jan 22, 2024 · Facing the challenge of engaging younger, tech-savvy audiences, Heinz turned to the burgeoning field of Artificial Intelligence (AI), specifically leveraging the capabilities of DALL-E 2, a state-of-the-art AI image generator.

May 16, 2024 · Heinz's innovative use of AI in its marketing campaign showcases how integrating advanced technology can refresh a brand's image, engage new audiences, and maintain a competitive edge in the...

Oct 11, 2024 · Kraft Heinz is leveraging AI to revolutionize its supply chain, from farm to fork. Learn how the food giant is using cutting-edge technology.

Mar 17, 2025 · Kraft Heinz is leveraging artificial intelligence, machine learning and a dedicated control tower to improve efficiency, quality and visibility within its supply chain. “Our goal is to create a self-driving, fully integrated supply chain with full visibility from farm to fork,” a company spokesperson told Supply Chain Dive in an email.

Aug 17, 2022 · Heinz fans got involved by sharing their suggestions for ketchup image prompts. The best ones were turned into social posts and print ads, helping us create the first-ever ad campaign with visuals generated entirely by artificial intelligence.

Jul 28, 2022 · After the success of last year’s ‘Draw Ketchup’ campaign, the brand has used an artificial intelligence (AI) image generator to draw a bottle of the red stuff for a follow-up spot. The Draw...