Adidas changed their logo in 2020 to better reflect their brand’s values and to make it more recognizable. The new logo is a simplified and modernized version of the iconic three stripes logo which is now more versatile and can be used on a variety of products.

Ever wondered how the adidas logos came to be? Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today. A brand’s logo is a central piece of its identity—and the adidas logos are no exception, with a history as dynamic as the brand itself.

Feb 15, 2022 · What Happened To The Old Adidas Logo. The trefoil came out in 1971 and Adidas changed its logo to effectively replace the previous logos that had contained images of sneakers within the design.

Jul 8, 2024 · Adidas' iconic logo is something we all recognise, but not everyone is aware of the deeper meaning behind the three stripes which Adolf Dassler created.

Feb 10, 2025 · The Adidas logo was first changed in 1949, where “Dassler” was replaced by “Adolf Dassler” along with the words “Adidas” and “sportschuhe” in the lower part of the logo. Unexpectedly, the story of Adidas’ final adoption of the three stripes starts in Finland.

Dec 23, 2023 · Adidas made the decision to change their logo to give the brand a fresh and modern look that aligns with the evolving trends in the fashion industry. The new logo reflects Adidas’ commitment to innovation, creativity, and staying ahead of the game.

Aug 22, 2012 · Adidas Logo represents elegance, durability and without doubt represents a mark of the leading sports gear in the world. Originally crafted by creative director Peter Moore in 1990, the performance logo was initially used on the company’s Equipment range of sporting goods.

Dec 17, 2024 · After 1971, i.e., with the introduction of the stripes, the Adidas logo officially became a Combination Mark logo with both Wordmark and a symbol to depict the brand’s identity. The current Adidas logo, however, is an Abstract logo with only the stripes to act as a symbol for the global sports brand.

Feb 10, 2025 · Explore the history and significance of the Adidas logo design, highlighting its unique features and the brand's influence on sports and fashion worldwide.

If you’ve been a fan of the iconic Adidas logo, you may have noticed something different recently – the logo has changed! The classic three stripes that we’ve come to know and love have been replaced with a simpler, modern look. In this article, we’ll explore why Adidas made the change and how it affects their brand.