Ever wondered how the adidas logos came to be? Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today.

The old Adidas logo first used before the company took on its new title was a simple shield-style emblem, featuring the name of the two brothers: Dassler. The design of the wordmark above the shield was designed to almost look like a crown, sitting on top of the flat part of the shield.

Feb 10, 2025 · The Adidas logo was first changed in 1949, where “Dassler” was replaced by “Adolf Dassler” along with the words “Adidas” and “sportschuhe” in the lower part of the logo. Unexpectedly, the story of Adidas’ final adoption of the three stripes starts in Finland.

Jan 30, 2023 · Adidas' first logo was created by the company's founders, Adolf "Adi" Dassler and Rudolf “Rudi” Dassler. The logo, which features a bird carrying a sneaker, was inspired by the Dassler family crest, symbolizing the challenges that athletes face and conquer.

In 1971, the 1967 wordmark began to use a logo known as the 'trefoil'. Currently used for the Adidas Originals line since 2001. Originally used as the main logo from 1971 to 1996, when the 'mountain' logo replaced it. In 1991, the 'mountain' logo was introduced.

Sep 14, 2021 · The Adidas logo has evolved since its creation to the current mark that we all recognize instantly. See how Adidas changed it’s logo, while keeping 4 versions to represent the various brand lines today.

Oct 13, 2023 · Does the Adidas logo today look the same today as it did originally? The Adidas logos we recognize today are very different indeed from the very first 1949 logo. The original Adidas logo featured many more symbols and design elements when it …

Dec 6, 2024 · The original Adidas logo was a simple but effective design highlighting the brand name. The letters of “Adidas” were arranged in a bold, sans-serif font, with the “D's” elongated to look like they were holding a shoe.

Apr 26, 2024 · In 1950, Adidas introduced a new logo as part of its focus on athletic footwear. Under the direction of Adolf Dassler, the founder, the first Adidas logo featured a sports shoe with spikes.

The Adidas logo from 1924 to 1931 featured the Gebrüder Dassler Schuhfabrik branding, reflecting the company’s origins before becoming Adidas. Founded by Adolf and Rudolf Dassler in 1924, the brand focused on athletic footwear.