Aarong - Number one lifestyle retailer in Bangladesh and social enterprise of BRAC

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Aarong (Bengali: আড়ং, lit. 'Village Fair') is a social enterprise chain of Bangladeshi department stores specializing in Bengali ethnic wear and handicrafts. It is owned by the non-profit development agency BRAC, and employs thousands of rural artisans across the country.

Aarong – Bengali for ‘village fair’ – is Bangladesh’s most popular lifestyle retail chain. This ethical brand began in 1978 as a humble means to empower rural artisans to rise above poverty. Today, with 30 retail stores across Bangladesh and over 100 fashion and lifestyle product lines, Aarong supports over 75,000 artisans with fair terms of trade.

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May 26, 2015 · Aarong, the retail arm of BRAC, a non-profit development organization based in Bangladesh, was created in 1978 to provide employment, income generation and social development opportunities for underprivileged women through the revival and promotion of Bangladeshi handicrafts.

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Aarong - Number one lifestyle retailer in Bangladesh and social enterprise of BRAC

May 13, 2018 · When was the last time you visited Aarong and didn’t feel proud of Bangladeshi aesthetics? The most likely answer is – never. Hence, in this article we deep dive into a brand that has created its own identity and bolstered its country’s ethnicity in the process; rather Than the other way around.

Jun 30, 2015 · Its flagship enterprise, Aarong, carved out a unique market segment for 65,000 rural artisans – 85 per cent of whom are women. Today, Aarong (meaning ‘village fair’ in Bengali) is one of Bangladesh’s largest lifestyle retail chains.