Over the past four decades, Aarong has carved out a unique market segment for handicrafts, reviving Bangladesh’s rich heritage and impacting the lives of more than 325,000 people through 650 small entrepreneurs and the Ayesha Abed Foundation.

Aarong (Bengali: আড়ং, lit. 'Village Fair') is a social enterprise chain of Bangladeshi department stores specializing in Bengali ethnic wear and handicrafts. It is owned by the non-profit development agency BRAC, and employs thousands of rural artisans across the country.

Aarong - Number one lifestyle retailer in Bangladesh and social enterprise of BRAC

Oct 28, 2018 · Aarong is BRAC’s flagship social enterprise, and Bangladesh’s most popular lifestyle retail brand. The word Aarong means ‘village fair’ in Bangla. It consists of 22 outlets (21 physical and one online store) and sells handcrafted products made by more than 65,000 artisans located all over the country. Aarong is a team of over 3800 people.

Apr 17, 2016 · Since its inception, Aarong, which means 'village fair' in Bengali, has been working towards BRAC’s mission of poverty alleviation through economic development and human capacity building, with a specific focus on the empowerment of women.

Jun 30, 2015 · Its flagship enterprise, Aarong, carved out a unique market segment for 65,000 rural artisans – 85 per cent of whom are women. Today, Aarong (meaning ‘village fair’ in Bengali) is one of Bangladesh’s largest lifestyle retail chains.

Sep 30, 2024 · Aarong, “village fair” in Bengali, is a platform that links rural artisans producing silk and crafts with urban retailers, through online and offline stores. Starting from a humble initiative, Aarong has now become one of Bangladesh’s largest fashion retail chains and the largest retail space in the country.

About Arong. Today, few urban consumers will argue that Aarong is the local Mecca for deshi handicraft. Aarong’s product designs has brought consumer attention back to the products and styles that are indigenous to Bangladesh, its designers blending the traditional with the contemporary in a manner that has won instant consumer appeal ...

May 13, 2018 · When was the last time you visited Aarong and didn’t feel proud of Bangladeshi aesthetics? The most likely answer is – never. Hence, in this article we deep dive into a brand that has created its own identity and bolstered its country’s ethnicity in the process; rather Than the other way around.

Oct 30, 2018 · Aarong is famous because of its works done by local artisans, and it is only fair that we will want to know more about them. "Artisans are the heart and soul of Aarong. That is why we exist...