7 Up (stylized as 7UP worldwide) or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are now owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo except the UK where it is distributed by Carlsberg Britvic, PepsiCo's designated UK distributor.

Jan 18, 2023 · 7-Up history when the company was only seven years old (in 1939) 7-UP was originated by a chemist for the Howdy Company of St Louis, Mo., seven years ago. It was brought to Kern county two years ago in bottles, processed …

Jan 16, 2017 · Grigg shortened the name to “7-Up Lithiated Lemon-Lime” and eventually just called it 7-Up. He changed the name of his company from “Howdy” to “The Seven Up Corporation” and by the 1940s, 7-Up was the third best-selling soft drink in the world.

By jettisoning the final vestiges of its medicinal origins, the name ultimately took its iconic, simplified final form as "7 Up," allowing it to be remembered easily by consumers in the decades that followed. 7 Up's initial formulation is shocking to those of us in modern times.

Aug 6, 2004 · Here is what is known: 7Up was invented in October 1929 by Charles Leiper Grigg, a man who ten years earlier had formulated a carbonated orange-flavored drink ("Whistle") while...

Sep 17, 2014 · 7-Up, the 85-year-old citrus soft drink, once went by the less-catchy name “Bib-Label Lithiated Lemon-Lime Soda” -- and it was packed with mood-enhancing lithium. Lithium, a salt found in groundwater, has long been used to treat bipolar disorder and depression.

Mar 3, 2024 · In 1936, it was shortened to just 7 Up. The drink's inventor, Charles Leiper Grigg, never publicly revealed the reason behind the "7 Up" name, but there's plenty of speculation. One theory is that the number 7 actually refers to lithium, as the chemical's atomic mass is about 7.

Dec 11, 2014 · Ad from 1963. 7-Up’s demographic was becoming older in the sixties. The company aimed ads to teenagers but to no avail. Almost twenty years after the mood-altering drug was removed from the ingredient list the Seven-Up Company introduced the slightly counter-culture influenced UNCOLA advertising campaign.

Jun 23, 2005 · In 1970, The Seven-Up Company introduced sugar-free 7UP, which was an immediate success among the growing number of calorie-conscious Americans. It was named Diet 7UP in 1979. In June 1978, Philip Morris acquired The Seven Up Company.

Dec 18, 2023 · Charles Leiper Grigg invented 7UP in 1929. He created the lemon-lime soft drink in response to the rising popularity of Orange Crush, which was putting pressure on the market for his previous creations, Whistle and Howdy (both orange-flavored beverages).