University of Michigan has four official marks — the primary logo, the horizontal logo, the secondary mark and the University Seal. The primary logo may be used widely, while the horizontal logo, secondary mark and University Seal are reserved for more selective use.

When working against a light background, one-color logos may be reproduced in Michigan Blue or black. Dark backgrounds can support Michigan Maize or white logos to maintain acceptable contrast. This handy PDF shows examples of each.

The University of Michigan's brand identity is one of our most valuable assets. It is recognized worldwide and immediately connects us with the hearts and minds of our audiences. We encourage you to use the useful tips, guidelines and resources on this site to keep our brand consistent and strong.

The University of Michigan has several marks that are registered with the United States Patent and Trademark Office, of which the most frequently used is the Block M. These marks take the circle R designation to show that registration has been applied for and granted:

University of Michigan has four official marks — the primary logo, the horizontal logo, the secondary mark and the University Seal. The primary and horizontal logos are used to definitive-

Unit logos are created in the generator, which is programmed to produce logo sets that conform to all brand standards. U-M units and external vendors are not authorized to create or modify university logos.

Office of the Vice President for Communications University of Michigan. 3300 Ruthven Building 1109 Geddes Ave Ann Arbor, MI 48109-1079 (734) 764-9270

University of Michigan has four official marks — the primary logo, the horizontal logo, the secondary mark and the University Seal. The primary and horizontal logos — which clearly spell out “University of Michigan” — are used for marketing/communicating to general audiences.

Our signature color palette of Michigan Maize and Blue creates a powerful differentiator for our brand. Using this palette appropriately and consistently provides an additional layer of distinction. Signature colors may be used extensively both for large areas of color and as accent colors.

The University of Michigan logo, the Block M and the unit logos (“the marks”) are generally reserved for use by U-M units, sponsored student organizations and licensed vendors only. But there are certain exceptions, where individuals not affiliated with the U …