Get the Rutgers logotype and signatures, access the signature generator, understand the Rutgers visual identity system.

A strong visual identity strengthens Rutgers. The Rutgers Visual Identity System, mandated by the Board of Governors in 2006, defines the standards for using Rutgers' logos and other identity elements. The visual identity policy must be followed by everyone using Rutgers' name and logos.

Using the university’s name, identifying logos, marks, and symbols in Rutgers Visual Identity System consistently and appropriately maintains a strong image for Rutgers. The official logos and visual identity elements in the system are the only …

Learn how to get and use the various versions of the Rutgers logo, Rutgers–SEBS logo, and Rutgers–NJAES logo. Rutgers Visual Identity System The Rutgers Visual Identity System effectively links our campuses, schools, other academic units, and administrative offices with the name "Rutgers."

The Rutgers logotype is the primary element of the Rutgers Visual Identity System. The logotype or an approved version (see below) of the Rutgers logotype with signature must appear on all Rutgers communications.

Rutgers is streamlining its brand with the Rutgers R to represent all units. Download the graphic files for the main marks and request a new signature by logging in to the signature generator . The main marks have been added to the logo library on swag.rutgers.edu and can be applied to your orders for giveaways and promotional items.

Rutgers is streamlining our visual identity under one logo to make it easier to recognize marketing and communications from the university and to improve institutional clarity.

The Signature Generator is an online tool for Rutgers faculty and staff to download existing university logos and signatures for a school or unit. Use these links to download the new Rutgers R logos. Each set of files contains allowed color variations and standard file formats for print and digital applications.

Signatures A signature is the Rutgers R logo with the addition of identifying text. The clear space is the blue square equal to half the height of the Rutgers R.

Visit communications.rutgers.edu/identity to download logos and presentation and letterhead templates. Contact [email protected] to request visual identity graphics or with questions about the correct use of the Rutgers Visual Identity System.