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Fubu: Contemporary Sportswear. For Us, By Us since 1992. Winter capsule collection available now.

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FUBU (/ ˈ f uː b uː / ⓘ, FOO-boo) is an American hip hop apparel company. FUBU stands for "For Us, By Us" and was created when the founders were brainstorming for a catchy four-letter word following other big brands such as Nike and Coke. [1] It includes casual wear, sports wear, a suit collection, eyewear, belts, fragrances, and shoes.

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Fubu: Contemporary Sportswear. For Us, By Us since 1992. Winter capsule collection available now.

Jan 31, 2025 · In this comprehensive guide, I’ll break down Fubo TV’s pricing plans, channel lineup, and key features to help you make an informed decision. Read how you can save on your subscription, and whether it’s worth your investment in 2025!

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May 3, 2023 · FUBU, created by Daymond John, J. Alexander Martin, Keith Perrin, and Carlton Brown, was the biggest brand in hip-hop culture. What happened? We've got the answers.

Apr 7, 2022 · J. Alexander Martin, a well-known fashion mogul, cofounded FUBU with Daymond John, Keith Perrin, and Carl Brown in 1992. FUBU generated $350 million in sales through 5,000 retail stores at its...