Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the ...

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...

Starbucks CEO Brian Niccol wants to return the company to its coffeehouse roots. Analysts are optimistic, though they say the ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

Our financial results were very disappointing, and it is clear we need to fundamentally change our strategy to win back ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

On Starbucks' fourth-quarter earnings call, newly installed CEO Brian Niccol told investors he needed to spend more time in ...

Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.