Becky Sherwin, Client Development Director at Go Inspire looks back at the past year in loyalty and offers a view of what’s to come in 2025. Loyalty programs have been on the rise in recent years ...

Depending on who you’ve talked to this year in the advertising industry, Generative AI (or GenAi/GAI), can be seen as a revolutionary force changing marketing for the better, or an uncontrollable ...

Curation this. Curation that. Everyone is so focused on curation packages that they’re missing the core issue: this isn’t a new concept. Its resurgence, however, has prompted a closer examination of ...

A revolutionary shift in mobile marketing is coming soon. With over a billion active users worldwide, Rich Communication Services (RCS) is an interactive communications channel that has taken the ...

Remember Cornelius, the Kellogg’s Corn Flakes mascot? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. “Corny,” as the ...

ReachTV—the home of live sports & TV for 50+ Million travelers a month—today announced a groundbreaking new original branded content series “This Is How I Airport” starring superstar content creator ...

Recorded in-studio, and live at Advertising Week’s global events, AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.

Digital Turbine, the one-stop platform for user growth on mobile, assembled a roundtable during Advertising Week New York 2024—to discuss what it takes to strengthen brand relationships with mobile ...