YouTube just pulled a classic ‘bare minimum but make it premium’ move, and the internet is having a field day. The video-sharing giant recently launched ‘Premium Lite,’ a subscription that costs $7.

For a long time I've resisted taking the plunge into yet another subscription with YouTube Premium for $13.99 a month, enduring 30-second ads (or even longer) when I lazily open the app on one of my consoles. Well, now there's a lower price point to tempt me, with a pilot YouTube Premium Lite tier rolling out across the US for $7.99 a month.

YouTube has more than 125 million subscribers for music and premium plans, and it launched the lower-cost Premium Lite tier without music in the U.S.