V Magazine12d
Victory Travels in a Louis Vuitton Trophy Trunk
For this year’s F1 75th Anniversary Event, Louis Vuitton reveals a special edition bespoke Trophy Trunk, awarded to the best ...
Spin18h
New Lady Gaga Song Races With Formula 1
A new Lady Gaga song, “Garden of Eden,” has debuted in ESPN’s new 2025 Formula 1 season ad campaign, two days ahead of its ...
Louis Vuitton And Formula 1 Join Forces In A Decade-Long Partnership
The world’s fastest sport meets the epitome of luxury in a landmark 10-year collaboration between F1 and Louis Vuitton.
Louis Vuitton plans to foray into prestige cosmetics to win back aspirational shoppers, taking a page from its luxury rivals
Louis Vuitton's choice of makeup artist Pat McGrath shows "their aim to excellence and innovation in [the] newly introduced ...
Inside F1’s sponsorship strategy and the major partnerships for 2025
Under the leadership of Chief Commercial Officer Emily Prazer, Formula One has shifted towards a commercially driven model, ...
Vogue Business5h
Can Louis Vuitton win in beauty?
The luxury house has tapped makeup artist Pat McGrath for its first-ever cosmetics play. It enters a crowded market.
Louis Vuitton launches 1st beauty collection with Pat McGrath this fall
Louis Vuitton is launching its first-ever beauty collection, La Beauté Louis Vuitton, with Pat McGrath. Here's what we know ahead of its fall 2025 debut.