Year on year, Nike’s stock price on the New York Stock Exchange has dropped to $70.4, almost 33% in 12 months, while Adidas, ...

Liverpool kits will be made by Adidas from the start of next season after the Reds decided not to renew with Nike. FSG has ...

Tottenham’s shirt deal with AIA, for example, is worth an astonishing £320m across an eight-year contract, over 50 per cent more than the owners are targeting for 10-20-year naming rights partnership.

New Balance added another global talent to its roster in January 2023, when Japanese MLB star Shohei Ohtani joined. After ...

A Strategic Play for Global GrowthLiverpool are set to reunite with Adidas as their kit manufacturer from next season, ...

Alexis Mac Allister has been a key figure for Liverpool since joining the club in the summer of 2023, but has hinted he could ...

PLYMOUTH, England: A much-changed Liverpool were dumped out of the FA Cup by struggling second-tier side Plymouth Argyle, who pulled off a stunning 1-0 fourth-round win at Home Park on Sunday (Feb ...

Plymouth Argyle have pulled off a sensational FA Cup upset after dumping Liverpool out of the competition ... outfought the Premier League leaders at Home Park to seal a memorable 1-0 victory ...

Plymouth Argyle produced a classic FA Cup giant-killing as the Championship's bottom club stunned Premier League leaders Liverpool at a raucous Home Park. Liverpool manager Arne Slot made 10 ...

The Super Bowl takes place in New Orleans on Sunday night and there is surprisingly a lot at stake for Liverpool.