However, shopping from retailers like Amazon, Best Buy, and Walmart can often net you more savings — and all of those retailers have started to roll out early Black Friday-worthy deals on Apple products, with their official early Black Friday sales starting weeks ahead of the actual day.

Apple’s early Black Friday sales are live with major savings on top tech. The M3 MacBook Air (16GB RAM, 256GB storage) is down to $899—a $200 discount and the lowest price to date. The M2 MacBook Air is also available for $749, a 25% markdown, featuring 16GB RAM and an ultra-lightweight design.

Spotted: The lowest price ever on the MacBook Air!

Amazon has also undercut manufacturers a few times during the holiday shopping season. For example, the Galaxy Watch 7 is still full price ($349.99) at the Samsung store compared to Amazon’s 17% discount. That won’t be the case when Black Friday kicks off in a couple of weeks, but if you’re looking for a deal today this is a good offer.

Apple's latest smarwatch the Series 10 makes some minor, yet meaningful, improvements. Read our review to see what our tech editor thinks of the new product.

Ahead of Black Friday, snag a single AirTag for a record-low $19 on Amazon—or save even more on a four-pack for just $70 (that's under $18 a piece).

I never realize how lost I feel in the world without my Apple Watch until I take it off. I measure my life in Apple Watch cycles. My first was a Series 3, that lasted me a while. A couple of years ago,

The Apple Watch 10 is a wearable we love to recommend, and today, it’s marked down at Walmart! Purchase today and own a signature smartwatch for $350.