Asda has unveiled 4,000 price cuts and a heavyweight marketing push - but its discounter price match scheme has been dropped ...

Asda has launched a major round of price cuts, with 'a significant investment' its new boss hopes will kick start a recovery.

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store ...

Asda has brought back its Rollback price proposition and famous pocket tap as part of chairman Allan Leighton’s efforts to revive the supermarket. The grocery chain, which was the only ...

The supermarket has made the move to help fund a major investment in its permanent price cuts, according to the retailer’s chief executive Allan Leighton. Asda’s page devoted to the scheme ...

Asda has axed the scheme in favour of a wider “Rollback” cuts campaign. New chair, Allan Leighton, has pushed through the change. An Asda spokesperson said: “We’re focused on our own great ‘Asda ...

Asda has axed its Aldi and Lidl price match scheme as its boss seeks to make his mark after returning last year. In one of Allan Leighton’s first major interventions since returning to run the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...